Leader, peer and 360
Pick the feedback mix that fits the team. Instant 360 without the paperwork.
Gamify work for every team.
Make team performance predictable. And fun.
+43% engagement in 3 months at Shell MDS. Squadli turns your values and KPIs into behaviours people actually play for, 14 seconds a day, so you see who is rising and who is dipping before the numbers move.
Free for life for teams of 5. No card needed. Works on any phone and on the web. Add it to your phone
Ops Squad · Week 6example team
Maya1,240 pts
Arjun980 pts
Dewi610 pts
Tom720 pts
Why is Dewi dipping?Connect the science
Squadli shows what changed. Connect Colored Brain and Emotional Drives to see why, and Pocket Coach to know what to do.
+43%engagement at Shell MDS in 3 months with Squadli
0safety infractions at Shell MDS after rollout
991Colored Brain licensees in 28 countries
#1Arthur Carmazzi, Global Gurus Organizational Culture
The problem
See who’s about to slip. Before they slip.
Your KPIs tell you what happened, three months too late. By the time a number drops, the behaviour behind it dropped weeks ago. And most tools treat people as if they work alone, when everyone acts differently in different teams.
Annual review
One conversation a year about things nobody remembers.
Engagement survey
Tells you the team is unhappy. Not who, not why, not what to do Monday.
Points app
Badges for everyone, the same way, until nobody cares.
Squadli
Daily behaviour signals tied to your values, in a game each person plays for their own reasons.
How it plays · 14 seconds a day
Turn KPIs and values into behaviours people can see
0 to 5 sec
Pick the behaviour
Your KPIs and company values, reverse engineered into 3 to 5 behaviours. “Shares updates before stand up.” “Follows the lockout procedure.”
5 to 10 sec
Recognise it
Leaders and peers tap a recognition. Positive first, even when a behaviour needs correcting.
10 to 14 sec
See the progress
Points, streaks and team ranking update. Small wins stack up into confidence and purpose.
Beat your own best
People compete with their previous performance, not with each other.
Reset rounds
Every period the game resets to zero, so last month’s lowest performer can top the list this month.
Team challenges
Friendly competition between teams and departments, ranked by behaviour, not headcount.
Attitude check in
People share how they feel in a non confrontational way. Motivation dips show up early.
Dashboards
Engagement by person, team or department, on web and mobile.
The real app
A dashboard for leaders. A game on every phone.
Leader dashboard: goals, points per person, positive vs negative behaviours, and who needs support. Example team.
On the phone: your rank and points, the values you were recognised for, and your team settings.
Put Squadli on your phone
Open Squadli, then add it to your home screen. It opens like an app, no store needed.
iPhone: in Safari tap Share, then Add to Home Screen.
Android: in Chrome tap the ⋮ menu, then Add to Home screen.
Connect the science
Everyone plays for a different reason. Squadli can know which.
Squadli works on its own. Connect the Directive Communication data layers and each behaviour gets read in context: this person, in this team, in this culture.
Colored Brain
How do they get clarity?
Each person’s clarity process (Chaotic, Linear, Relational or Intuitive) and their danger zones, mapped against the team they are in.
Emotional Drives
What keeps them going?
The 8 primary motivators, ranked for each person, from Love and Belonging to Contribution and Responsibility.
Early access
What happens next?
The Predictive Psychology Engine maps both onto Squadli behaviours to predict who will slip, why, and which game mechanic will bring them back.
Every drive is filled by a different game mechanic
| Emotional Drive | What fills it | How Squadli plays to it |
|---|---|---|
| Love and Belonging | Connection, being cared about | Team goals and peer recognition |
| Security and Control | Clarity, predefined rules | Clear behaviour definitions and visible progress |
| Diversity and Change | Newness, variety, fun | Rotating challenges and themed rounds |
| Significance and Recognition | Being noticed, feeling valuable | Public recognition and team ranking |
| Achievement | Progress and completion | Points, streaks and milestones |
| Growth and Challenge | Learning, beating a goal | Personal best targets |
| Excellence | Pride in doing it right | Quality behaviours and gold standard recognitions |
| Contribution and Responsibility | Helping others | Helping low performers win in reset rounds |
Squadli saw
Dewi’s “shares updates” recognitions fell 3 weeks in a row.
Colored Brain
Relational. Needs the full picture before she commits.
Emotional Drives
Love and Belonging plus Security and Control. Avoids conflict, doesn’t like to stand out.
Engine suggests
Move her from the public ranking to a team goal. Send briefs before stand up.
Example. Colored Brain and Emotional Drives are live and sold separately. Their connection into Squadli and the Predictive Psychology Engine are in early access. Each person chooses whether to share.
Add Pocket Coach
Early accessThe individual, the team and the culture. In one coach.
Pocket Coach connects to your company values and objectives, so its advice sees the whole person: who they are, how they fit their team, and what the company is trying to become.
The individual
Their clarity process, their Emotional Drives, and what Squadli saw this week.
The team
Who they work with, whose danger zone they sit in, and how the team recognises them.
The culture
Your values, turned into behaviours, and the objectives this quarter depends on.
Pocket Coach to Arjun, team leaderexample
“Ownership” is one of your values, and Q4 depends on the handover project. Dewi is Relational and driven by belonging. She’ll own it once she has the whole picture and the team behind her. Brief her one to one before Thursday, then recognise her in Squadli for it.
Built for everyone in the room
Leaders get the next step. HR gets the proof.
For team leaders
Live now- See who is rising, steady or dipping on one board
- Give fun, positive feedback in seconds
- Catch dips in motivation before they hit results
For HR and culture teams
Live now- Company values, measured as daily behaviours
- Engagement by person, team or department
- Backed by Directive Communication Psychology, used in culture change at Shell, Genting and Technip
For each person
“Am I getting better?”
Your own progress line, measured against your last best, never against someone else.
Help low performers win
The reset round
Someone at the bottom last month can be on the list this month.
No stalking allowed
PolicyEach person chooses what they share. Brain color and drives are opt in, and can be turned off any time.
Case · Shell MDS Sdn Bhd
Safety procedures were making people bored. Squadli turned them into a game with points, peer feedback and cross department challenges.
+43%engagement score in 3 months
0safety infractions after rollout
Squadli pricing
Start free. Grow when the team does.
Squad Team Leader
$0 forever
One leader and up to 5 people.
- Unlimited behaviours
- Leader to team recognition
- Team and individual progress
Squad Commander · most popular
$24 per month
Unlimited people and teams for one leader.
- Everything in Squad Team Leader
- Peer to peer and 360 recognition
- Multiple teams and departments
- Engagement by person, team or department
- Reset rounds and team challenges
Company Commander
Let’s talk
Multiple leaders, company wide.
- Everything in Squad Commander
- Values to behaviours workshop
- Culture dashboard by department
- Rollout during or after DC training
Squadli plans cover Squadli only. Colored Brain, Emotional Drives, the Predictive Psychology Engine and Pocket Coach are separate products you can connect any time.
Complete Package
Squadli, Colored Brain and Pocket Coach, for less than buying them one by one
The science behind it
Built on Directive Communication Psychology
Created by Arthur Carmazzi, founder of Directive Communication Psychology (2003) and creator of the Colored Brain Communication Inventory. Author of 16 books, with published research on Colored Brain and Ambiguity Relief.
Do I need Colored Brain or Pocket Coach to use Squadli?
No. Squadli works fully on its own. Connecting the others adds the why and the what next to the dashboards you already use.
Is this surveillance?
No. Recognitions start positive, and each person decides whether to share their brain color and Emotional Drives. They can turn sharing off any time.
How does Pocket Coach know our culture?
You connect your company values and objectives. Pocket Coach then coaches each person in relation to their team and to what the company is working towards.
How long does setup take?
A leader can set up a team and its first behaviours in under 10 minutes. It works best introduced during or right after training, so people know why the behaviours matter.
What is live today and what is coming?
Squadli, Colored Brain and Emotional Drives are live. The connection between them, the Predictive Psychology Engine and Pocket Coach are in early access, marked in yellow on this page.
Stop finding out at the quarterly review.
Set up your first team today. Free for 5 people, $24 a month for unlimited teams.